From the very start, customer feedback has been a major part of our journey. The relationships we’ve built over the last decade have guided the food we create, our supply chain choices, and the work we do to improve the economic development of our home state of New Mexico.
We wanted a branding approach that reflected the wide range of customers that are passionate about our products. Outdoor adventurers, moms on the go, city folks on their work commute, artists and writers fueling their daily inspirations, and more. Putting the people that matter to us on the packaging just made sense, a constant and welcome reminder to help us stay focused on the relationship with our customers.