With each of our snack bars, everything starts with Taste, with a capital T. We believe that above all else, a great snack should be the part of your day that you look forward to.
As we built our branding, we wanted to feature that T front and center, as a constant reminder not just for our customers but for ourselves that the mission of amazing taste is important. We also used character art work and illustration to connect the idea of T is for Taste to our community of customers.